Challenge
Client was undergoing a critical phase of digital transformation with three core objectives:
- Automation of processes to reduce operational inefficiencies
- Enhanced customer experience through AI-driven personalization
- Scalable digital solutions to remain competitive in a rapidly evolving financial services landscape
Strategy & Approach
Ktek designed an innovative talent acquisition strategy to address the niche requirement:
- Targeted Candidate Pooling: Focused on professionals with Business Analyst and Data backgrounds who had hands-on experience with data science languages and tools (Python, R, SQL, ML frameworks) as Gen AI combination is niche.
- Skill Mapping for Gen AI Readiness:Evaluated candidates’ ability to transition into Gen AI-focused product management by assessing prior project exposure in automation, predictive analytics, and AI-driven solutions.
- AI-Driven Talent Mapping:Utilized advanced AI tools and LinkedIn Talent Insights/RPS to identify and engage passive candidates, specifically targeting banks with recent layoffs
- Diversification in Hiring :Ensured a diverse slate of candidates across gender, ethnicity, and professional backgrounds to align with Citibank’s inclusivity goals.
