Today we’re launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same. And yet, here we are to explain why we decided to evolve it.
Firstly, it’s not changed for the sake of change. That said, change is inevitable, and something to be embraced, etc. etc., but that’s not a good enough reason to change a logo. A good reason to change a logo is that In order to better reflect its dedication and commitment to providing high-quality resourcing solutions, we are launching a new brand identity and logo. The new branding is designed to communicate the company’s dedication to helping organizations find the right people for the right roles and highlights its extensive experience in the recruitment industry.
The launch of the new brand identity comes at a time of continued growth for KTek, which has seen it expand its operations across Houston and India. The company has also been recognised as one of the topmost and the most goal-oriented consulting firm.
In ode to the launch of the new brand identity, CEO of KTek Resourcing, Kshitij Kukreja, said: “We are extremely ecstatic to unveil our new brand identity, which reflects our commitment to providing an outstanding resourcing service. The new logo and visual identity capture the essence of who we are as a company, and we believe it will help us connect with even more organizations looking for exceptional talent.”
He continued: “Our new logo and brand identity reflect our focus on connecting talented individuals with organisations who can offer them exciting career opportunities. We are highly passionate about making a positive difference in people’s lives, and this is at the heart of everything we do.”
The launch of the new brand presence follows the recent completion of a major rebranding project which saw KTek Resourcing’s website, social media channels and marketing material all updated to reflect the new look.
The founder of KTek Resourcing, Esha Kukreja, concluded: “We are very excited about the future of KTek Resourcing, and we believe our new brand identity will help us achieve our ambitious growth plans. We are committed to equipping outstanding service to our clients, and this rebranding is a reflection of that commitment.”
The new logo is inspired by the idea of movement and evolution, representing KTek’s commitment to always getting ourselves better and adapting to meet the needs of its clients. It features an abstracted ‘K’ shape that is dynamic and fluid, suggestive of both technology and people working together.
The updated look reflects our commitment to providing the highest quality staffing and resourcing solutions. The new logo is inspired by the idea of connecting people and businesses.
Thank you for being part of the KTek Resourcing family.
